A sneak peak at future trends in your market

Understand the latest market trends with Future Data. Whether you are assesing key metrics at the market level or for a set of competitors, the Future Data tool gives you access to the most up-to-date data on how your market is performing. Keep tabs on supply and demand trends to inform the most critical decisions about pricing strategy and revenue management.

The updated Future Data tool provides 3 different chart types so you can assess the real-time insights in whichever way suits you best. Read on to learn more about our updated Future Data tool and how you can use it to inform your pricing and revenue strategies.

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Overview Chart

The overview chart displays 5 key metrics with an outlook of up to 180 days and overlays historical data for Year-on-year trends.

This chart includes the following 5 metrics:

• Avg. Daily Rate: The average rate earned per night per listing booked. The average is taken from listings that are currently occupied for that date.
• Occupancy Rate: The future demand for a particular calendar date is determined by the ratio of nights booked to available supply - this is the future occupancy rate as of the reference date.
• Supply: The total sum of all listings that were available to be booked for this particular night in the future. This includes listings that have been booked. It is the total size of the active market.
• RevPAL: The revenue per available listing divides the total revenue earned for a date by the total number of listings available for rent.
• Booked Listings: The count of listings that are booked for the particular date. 

How can I use the Overview chart?

Not only can you see the forward trend for any key performance metric, but by comparing it with previous years you can decipher key trends. For example, you can see how the supply and demand are comparing to the previous year and determine if your market is growing. We've included 3 years of historical data to provide ample context for outliers, such as 2020 for example, which could skew analysis.

Pacing Chart

Drill down into the demand outlook for your market with the Pacing Chart. This chart allows you to see how demand for future dates is changing over time. You can view an overlay of a forward booking curve with previous snapshot dates. This allows you to see what the demand for a particular date looks like today versus how it looked 7/31/60 days ago.

Here are the definitions of key metrics in this chart:

• Occupancy Rate: The future demand for a particular calendar date is determined by the ratio of listings booked to available supply - this is the future occupancy rate as of the reference date.
• Booked Listings: The count of listings that are booked for the particular date. 

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How can I use the Pacing Chart?

This chart will help you understand how fast the listings in your market are being booked over time. By comparing the current demand for a date, and how demand has changed in the last week, you can identify high-demand future dates and make pricing decisions based on your analysis. Monitoring future demand as you approach high-occupancy periods allows you to gauge when bookings are starting to take place.

Calendar

As the name suggest, we also present all of the above data in a calendar view. This view includes a heatmap based on occupancy as well as rate information. The calendar will give you a more traditional view and includes a comparison of advertised rates to booked rates.

Here are the key definitions for metrics shown in this chart:

• Booked Rate: This is the Average Daily Rate. We call it Booked Rate so it is more apparent that it is to be compared to the Listed Rate.
• Listed Rate: The average advertised rate of listings for that particular date, regardless if a booking took place.
• Booked Listings: The count of listings that are booked for the particular date. 
• RevPAL: The revenue per available listing divides the total revenue earned for a date by the total number of listings available for rent.
• Occupancy Rate: The future demand for a particular calendar date is determined by the ratio of listings booked to available supply - this is the future occupancy rate as of the reference date.

How can I use the Calendar view?

A daily display of rates and demand will allow you to adjust your pricing based on the daily prices of the market.  However, the most powerfull way to use the calendar view is by creating a Competitor Set. By tracking listings into a cohort, you are able to narrow your analysis to a set of specific listings that are most relevant to you. The calendar view allows you to see just how your competitors are performing in the future and what rates they are setting, so you can adjust your strategy accordingly.

See How to create a Competitor Set

Important things to note

• Data in the “current year” is not a projection for those weeks in the future.
• Instead, the data provided is the real time values for those metrics as it stands for the current day.
• “Previous year” denotes the metrics as they stood on this same date of the previous year. 
• Future data is updated regularly and the latest date is displayed in the bottom right of each chart.

Plan Access

• Free Users: Access to 7 days ahead as of the current date
• Basic Users: Access 30 days ahead as of the current date
• Pro Users: Access 180 days ahead as of the current date

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